In a series of announcements, collaborations, and events spanning virtually every aspect of broadcast audio and video, Dolby® partners lit up the neon skies of Las Vegas at the premier event of the broadcast industry, the annual NAB Show (National Association of Broadcasters). NAB served as a showcase for how Dolby’s global ecosystem brings together leading players in the industry to push the boundaries of what’s possible in digital sound, video, film, and entertainment.
New creativity for immersive sound
Avid®, a leading platform for bringing stories to life for broadcast TV, generated tremendous buzz with the announcement that the forthcoming release of Avid Pro Tools®, the leading professional digital audio workstation, will offer native Dolby Atmos® mixing. “We’ve ironed out many of the hiccups that made the process less creative,” says Tony Cariddi, director of product and solutions marketing at Avid. “And the feedback so far has been fantastic.”
Ensuring the quality of next-generation entertainment
Interra Systems specializes in quality control for digital media. Interra provides the tools for testing audio and video content across a wide range of file-based workflows, chips, formats, and real-time monitoring of streaming services. Interra has had a long partnership with Dolby and is working with the company on Dolby Atmos and Dolby® AC-4. “We are working with Dolby to ensure the best quality that can be delivered,” says Interra Systems Director, Europe, Penny Westlake. “You build them, and we’ll test them.”
Building the equipment behind sound and video
Based in the Netherlands, Axon designs and sells high-quality broadcast equipment for creating and delivering audio and video. “Dolby is like a second family to Axon,” says Axon Digital Design BV, CTO, and Vice President of R&D, Peter Schut. Axon partners closely with Dolby to support the delivery of Dolby technologies in broadcast workflows to further state-of-the-art digital production, such as support for Dolby Atmos for live broadcast UHD TV services.
New frontiers in video compression
ATEME specializes in video compression for broadcast over broadband services, over the top (OTT), and TV distribution. ATEME helps Dolby bring to consumers exciting new capabilities, including working with Dolby Vision™ and Dolby AC-4 for broadcast TV and streaming services. “We are clearly interested in AC-4 because of VR, and for 360 we need to have audio spatialization,” says ATEME’s Director of Research and Innovation, Jérôme Vieron. “And clearly, AC-4 is a very good candidate for audio spatialization.”
Bringing customized experiences to consumers
Since 2000, DekTec has served the professional digital television market with a wide range of essential hardware and software products for acquisition, playback, and audio and video content testing. The company showcased the integration of Dolby AC-4 with its flagship Stream Analyzer technology. “AC-4 has the potential to bring flexibility to the user experience,” says Stephane Billat, DekTec GM, “and a more customized experience.”
Enabling the future of digital broadcast
NAB 2017 used the bright lights of its Las Vegas venue to showcase the innovations of Dolby and its worldwide, global ecosystem of partners. Together, Dolby and its partners celebrated an array of new products, solutions, and collaborations that only hint at how Dolby is going to remake the future of digital broadcast. If there is one takeaway, it’s that the best is yet to come.
Check out the Dolby partner highlights from the NAB Show floor.